The first company established of Wetra Group is
Wetra Marketing (M) Sdn. Bhd. in year 1997. We
was first involved in van sales business to sell
own brands of premix coffee manufactured by
coffee manufacturer. In year 2003, Wetra Food
Industries Sdn. Bhd. was incorporated and
focused on Research & Development (R & D) and
manufacturing activities.
Proudly, we move to own new modern
processing plant with GMP and HACCP-certified
for Food Safety standards in year 2014. As a
professional premix coffee manufacturer, we
provide safety, healthy and quality according to
strict raw material control system and following
the quality assurance system which approved by
ISO9001.
Our product raw materials and the production
process are recognized and Halal certified by
JAKIM. Besides Malaysia market, we also take
more attention to overseas market. We could
perceive the trends of market development and
the differences of food culture and provide
differentiated products to consumers. Today,
Wetra is an active key player in the premix
instant coffee with herbal additives and white
coffee market.
One of the key innovations introduced by Wetra
in the market was the mounting of sachets of
instant premix coffee on cards to display and
sell. This innovative idea nowadays is well
accepted and practiced in the market; in fact it
has today become part of the ‘unique culture of
Malaysia’. In addition, Wetra Trading (M) Sdn.
Bhd. was incorporated in year 2005 and focused
on selling, restocking and merchandising.
As history would have it, we started from a humble
beginnings in a rented shop house with two units
of motor vehicles used for business operation.
Wetra Trading (M) Sdn. Bhd. expanded quickly
and today has comprises with our own
warehouses in state Kedah, Perak, Selangor,
Kelantan and Johor and rented warehouse in
Penang and Kuantan for business operations.
The extensive network covering all the states in
Malaysia is a testament of our commitment to
maintain our presence as strong player in the
industry.
Our goal is to provide high class customer
service and to increase company’s growth and
revenue through sales maximization. The Group
is ready to face stiff competition and challenges
resulting from the globalization of the world
economy with a ‘premix of confidence’.
Milestone
1997
Establishment of Wetra Marketing (M) Sdn. Bhd., pioneering van sales for premix coffee.
2003
Incorporation of Wetra Food Industries Sdn. Bhd., focusing on R&D and manufacturing.
2014
Opening of a modern processing plant with GMP and HACCP certification for food safety standards.
Present
Expanding our presence in global markets while maintaining a commitment to excellence in product.
Vision
To be a world-renowned Producer of Halal instant food and
beverages of world class quality to meet total customer satisfaction.
Mission
WETRA is committed to continuously improve and develop
HALAL instant food and beverages to provide consumers with products of world class quality to
meet total customer satisfaction.
